Chicha Culture: More Aspects

ART

Talking about Chicha is not that easy as it may be uncomfortable for some people, but the truth is that Chicha culture has become very popular and so easy recognizable that nobody can deny its 100% Peruvian.

As we know it today, the chicha culture represents the manifestation of a set of situations that corresponded to a society in transformation, a transition from an aristocratic-Creole society to a society established as more democratic, where all cultures coexist. , within a modern social context.

However, in order for the Chica culture to establish itself as such, a series of events had to take place.

The esthetic in Chicha Culture is very particular, as Quispe mentions "the phosphorescent color its contrasting combinations, typography, colloquial saying and popular phrases"

CHICHA ENTREPRENEURSHIP

Because of terrorism, many immigrants who lived in the highlands had to abandon their homes and were forced to create their own rules and new means of work. 


This is how the first street vendors emerged, occupying the center of Lima and constituting a first stage of struggle against adversity. At first they were seen as invaders, but over time they became formalized to form the basis of many family businesses. Great representatives of the entrepreneurial chicha culture are the owners of the AJE group, a company that comes from the department of Ayacucho, which was a region ravaged by terrorism and under these circumstances a drink called Kola Real emerged, which had a very accessible price, this company grew to reach with its products to other countries and compete with international markets.


 This culture called chicha is manifested with its own rules and responds to a need for development to create a different origin in the country.




What is chica aesthetic?


Chicha aesthetics consists of a series of visual products of popular origin that come from chicha graphics, due to a formal combination of the object that substantially includes the format, composition, structure, typography and color, in addition to textual elements: sayings, sayings and popular colloquial messages that identify it, as well as images and illustrations that complement the creation. All this has been progressively incorporated. That is, it is not a single product, but rather a set of them that configure the phenomenon itself. (paper, photographic paper, canvas, etc.), to its content (announce parties, communicates ideas, pays tribute to groups, ideas of identity, etc.), its format (different dimensions, murals, etc.).




References:

Quispe Lázaro, A. (2021). Estética chicha: nuevas formas de creatividad popular en Lima de inicios del siglo XXI. Debates En Sociología, (52), 61-93.

https://doi.org/10.18800/debatesensociologia.202101.004

La cultura chicha y la nueva clase emprendedora. (s/f). Edu.pe. Recuperado el 16 de octubre de 2022, de https://www.esan.edu.pe/conexion-esan/la-cultura-chicha-y-la-nueva-clase-emprendedora

https://www.researchgate.net/publication/221940405_La_cultura_chicha_en_el_Peru

Image References:

http://www.equipoplastico.com/projects/la-cuadrada/carteles-chicha/

Nuestra Historia. (2020, abril 23). AJE Group. https://www.ajegroup.com/nuestra-historia/

Villegas, J. P. A. (2021, mayo 25). Sendero Luminoso y las masacres que desataron el terror en el Perú desde los años 80. El Comercio Perú. https://elcomercio.pe/archivo-elcomercio/sendero-luminoso-y-las-masacres-que-desataron-el-terror-en-el-peru-desde-los-anos-80-sendero-luminoso-terrorismo-en-el-peru-masacres-abimael-guzman-lucanamarca-ayacucho-pampacancha-huanta-aucayacu-huanuco-la-hoyada-calle-tarata-miraflores-palo-acero-distrito-de-monzon-embajada-de-eeuu-jiron-olmedo-centro-comercial-el-polo-surco-huamanga-rio-apurimac-rio-ene-santo-domingo-de-acobamba-junin-hermanos-quispe-palomino-nnsp-noticia/

(S/f). Elcomercio.pe. Recuperado el 16 de octubre de 2022, de https://archivo.elcomercio.pe/noticias/cultura-chicha-518367

Comentarios

Publicar un comentario

Entradas más populares de este blog

Overcoming barriers with Chicha Culture

Imagen
MISSION: To demonstrate acceptance and recognition through Chicha Culture. VISSION: To see how Peruvian history has changed in terms of culture, combining city and rural visions ending in Chicha Culture. INTRODUCTION: Nowadays Chicha Culture seems like a big representation of Peru all around the world. But the story behind is quite different.  Some decades ago Peru and its people confronted massive migration due to lack of better opportunities in rural areas, also terrorism began to impact in many aspects of people's lives. As rural people began to abandon their homes and go to the main city, they had to face stigmas and rejection. So, in order to obtain some recognition, acceptance and respect, they began to create a new culture, their own culture to mix both realities in one, Chicha Culture.
Leer más

Peruvian food

Imagen
  Peruvian food The origins of this dish go back to Pre-Columbian Peru. The first Western chronicler who talked about “huatia” was the priest Francisco de Ávila around the 1600 by gathering the existing myths between the Huarochirí villages, in the Limean highlands which pointed the Huaitiacuri God figure. To prepare this dish, first we have to make a little excavation, if there’s a large group of people the excavation will need a bigger diameter. To heat this huatia, as there’s no firewood people use ichu (a type of straw) or some animal’s dung. Once its heated, potatoes or sweet potatoes are added, also we can include meat (lamb, alpaca, etc.). Rolled in cabbage leaves, the cooking takes approximately 40 minutes, once it’s cooked, it is served for the community and guests. The huatia in our Andean culture is connected to the rituals which take an important role in our way of living, usually this has been expressed as the way we prepared food in the lands, not only the huatia but ...
Leer más